The Sorcerers and Their Apprentices PDF/EPUB ì The


The Sorcerers and Their Apprentices If you've ever read a book on an e reader unleashed your inner rock star playing Guitar Hero built a robot with LEGO Mindstorms or ridden in a vehicle with child safe air bags then you've experienced first hand just a few of the astounding innovations that have come out of the Media Lab over the past 25 years But that’s old hat for today’s researchers who are creating technologies that will have a much deeper impact on the uality of people’s lives over the next uarter century   In this exhilarating tour of the Media Lab's inner sanctums we'll meet the professors and their students the Sorcerers and their Apprentices and witness first hand the creative magic behind inventions such as   Nexi a mobile humanoid robot with such sophisticated social skills she can serve as a helpful and understanding companion for the sick and elderly CityCar a foldable stackable electric vehicle of the future that will redefine personal transportation in cities and revolutionize urban life Sixth Sense a compact wearable device that transforms any surface – wall tabletop or even your hand into a touch screen computer PowerFoot a lifelike robotic prosthesis that enables amputees to walk as naturally as if it were a real biological limb  Through inspiring stories of people who are using Media Lab innovations to confront personal challenges like a man with cerebral palsy who is unable to hum a tune or pick up an instrument yet is using an ingenious music composition system to unleash his “inner Mozart” and a woman with a rare life threatening condition who co invented a revolutionary web service that enables patients to participate in the search for their own cures we’ll see how the Media Lab is empowering us all with the tools to take control of our health wealth and happiness   Along the way Moss reveals the highly unorthodox approach to creativity and invention that makes all this possible explaining how the Media Lab cultivates an open and boundary less environment where researchers from a broad array of disciplines – from musicians to neuroscientists to visual artists to computer engineers have the freedom to follow their passions and take bold risks unthinkable elsewhere  The Sorcerers and Their Apprentices can serve as a blueprint for how to fix our broken innovation ecosystem and bring about the kind of radical change reuired to meet the challenges of the 21st century  It is a must read for anyone striving to be innovative as an individual as a businessperson or as a member of society Also includes 16 pages of color photos highlighting some of the lab's most visually stunning inventions and the people who make them possible  

  • Hardcover
  • 254 pages
  • The Sorcerers and Their Apprentices
  • Frank Moss
  • 20 June 2015
  • 9780307589101

10 thoughts on “The Sorcerers and Their Apprentices

  1. D.w. D.w. says:

    Frank Moss can write about the Media Labs of MIT where he is the director but he has a lot to learn about telling a compelling story Their are far too many errors of English that the man should not have found a literature major in all the colleges of the Boston area to correct his workAdded to that as a story the Media Labs are done a disservice for someone who is not drinking the cool aid should have taken a look at the work 8 chapters to tell the tale of what should be one of the greatest places for innovation in the USA What we get are many examples of great technology that because the author wants to make the book sound current are for projects that are going on now or six months ago and are not finished and so you don't know if the technology that he spouts is going to bear fruit A year from now or two when someone picks up the book you will get an even worse sense of the Media Lab not being able to complete a projectI am sure that the PHds of the media lab will appreciate this Too much time is spent dropping names and double dropping them instead of showcasing that the technology at the Media Lab should be blowing all of our socks off The book thus reads as the Freshman introduction to the lab Not something that those who think that Tech is fantastic and want to know about the history of it as well as how we will use it in the next ten years will find of useIf Moss had given us a better ratio of recent wins showing how we are now using what the Lab has thought of How the labs partnerships really work instead of a paragraph saying how it was started We might see how this really is a great think tank Or even as Moss wants us to believe where America's Sorcerers areIn the end Moss fails How do I know that this is a better place then where the brains of Google are or Apple or IBM Why do I want to believe that the Media Lab and there are apparently other labs at MIT that he does not really talk of that develop Tech as well is the best of them With Moss writing in the way he has I do not Shame because the potential is really there for a much better book Moss should consider Sorcery 20 and talk to someone like Garrison Kellior We may find that all the Sorcerers are Intelligent Handsome and really making magic real

  2. William Torgerson William Torgerson says:

    This book helps me think about my teaching The writer's phrase antidiscipline grabbed my attention Sometimes I'm not sure about my professional move toward being interdisciplinary rather than an expert on a really narrow topic This book helps me take confidence in the direction I'm headed as a writer teacher and filmmaker

  3. Gaby Gaby says:

    Rather than focusing too much energy on building machines that behave as smart as or smarter than humans we should devote most of our efforts to building machines that help us to be the best human being we can be for ourselves and others Frank MossIn The Sorcerers and Their Apprentices How the Digital Magicians of the MIT Media Lab Are Creating the Innovative Technologies That Will Transform Our Lives Frank Moss shares anecdotes from the uniue and deeply innovative MIT Media Lab He gives us an insider's tour of a laboratory that encourages collaboration between scientists academics and business The academics that Moss introduces us to are vastly different from what I'd expected most of the productive members of the Media Lab go beyond one specific discipline and combine different areas of knowledge an anti disciplinary approach to come up with an unexpected and innovative applicationHere are just a few of the innovations we read about CityCar a networked digitally controlled stackable foldable electric vehicle that was created to make our urban spaces livable sustainable and safe PowerFoot a prosthetic ankle that gives amputees the ability to walk at normal speed and effort as well as other biohybrids created by the Biomechtronics group under the guidance of Professor Hugh Herr Chumby created by CollaborRhythm in the belief that if patients understand how their medications work they will be likely to be responsible about adhering to their medication schedules is a compact device resembling a digital clock with a touchscreen wifi connection and embedded computer that is approachable for the computer illiterate Chumby reminds you to take each of your pills and then demonstrates just how each medication works in your body and in conjunction with the other medicines If you haven't taken your medication it also shows the impact on your body on a cellular level so that you can see the damage even if you feel well Nexi a mobile dexterous sociable robot that can learn from and live together with elderly people and provide companionship and help Merry Miser a personalized phone app that gently reminds you of your previous purchases at a store the overall satisfactiondissatisfaction and helps you make informed choices and control impulse purchasesBut beyond the specific technological innovations the book is also a fascinating read as it shares the innovations in ways of thinking about technology I recommend The Sorcerers and Their Apprentices to techies regular readers and anyone interested in learning about science creativity and how we thinkISBN 10 0307589102 Hardcover 2750Publisher Crown Business June 7 2011 272 pagesReview copy courtesy of Vine and the publisher

  4. Mike Barretta Mike Barretta says:

    Very little to this book Once you learn which most know the iterative freewheeling interdisciplinary approach to the Media Lab the book provides you with nothing else but stories about a few of the projects that have been done and are currently being done Most of this could be gleaned from press releases or by browsing the media lab website

  5. Ami Iida Ami Iida says:

    it is interesting some videos in my comments rather than the bookthe book is supplemental of videos

  6. Uday Uday says:

    Vignettes of cross functional anti disciplinary innovation Inspirational product development beyond selling ads and 140 characters Some links I chased down while readingTod Machover Dan Ellsey at TED

  7. Vernon Smith Vernon Smith says:

    Well written But unfortunately the material was outdated written in 2010 While I am certain it sounded amazing at the time it has lost some of it's luster I was looking for of a how to manual While this did contain some of that it was mostly stories of the lab as a history lesson

  8. Bullitt Sesariza Bullitt Sesariza says:

    A great story from excellent point of view I am a creator myself who love to create something and Media Labs is always a mystery How can one organization can pull all the best talent to learn and create a piece of work that ahead of its time I found a lot of answer in this book

  9. Erica Sanders Erica Sanders says:

    MIT Media Lab does a lot of cool stuff and I really enjoyed learning how they are structured and reading about various projects that have come out of the lab But I felt the stories got repetitive once I got about halfway through the book and I couldn't make it all the way to the end

  10. Brent McGregor Brent McGregor says:

    The Sorcerers and Their Apprentices is an amazing journey into perhaps the most famous workshops in the world The MIT Media LabAt first I was expecting a rather dry run through of another CEO’s tenure at an institution that produced cool gadgets Boy was I surprised The behind the scenes story of some the most ground breaking technological advances is rivetingMost of the book covers several projects and how the private sector has collaborated and hugely funded many of these projects Prosthetic technology wedded with advanced micro processing the Rheo Knee MIT Powered Ankle and other devices have advanced the “human machine interface” to the point that millions world wide may soon benefitSpeechome is an amazing project that uses learning models obtained from the best learners of them all children to teach computers how to think By learning how to be human computers are capable of predicting human behavior This may be a little than we’d ask for and naturally I wondered the sameThe Age of Agency is probably my favorite chapter in that it ties up much of the technology detailed in earlier chapters and delivers a fantastic alternative to our failing over regulated health care system By putting the patient in charge and giving them the tools with an interface that is as easy to use as talking to a friend Autom is the name of a personal robot who helps you loose weight It is interactive and according to the reports very personableTechnologies like that are only as good as the programs run on them and these are very good We have moved into a time where everything is changing rapidly and we need tools that will make sense of this not lengthy user manuals or months of learning how to adapt to a machine Rather these sorcerers have been working on machines that listen to us and learn from usVery enjoyable read

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