Creative Confidence Unleashing the Creative Potential

Creative Confidence Unleashing the Creative Potential Within Us All IDEO founder and Stanford dschool creator David Kelley and his brother Tom Kelley IDEO partner and the author of the bestselling The Art of Innovation have written a powerful and compelling book on unleashing the creativity that lies within each and every one of usToo often companies and individuals assume that creativity and innovation are the domain of the creative types  But two of the leading experts in innovation design and creativity on the planet show us that each and every  one of us is creative  In an incredibly entertaining and inspiring narrative that draws on countless stories from their work at IDEO the Stanford dschool and with many of the world's top companies David and Tom Kelley identify the principles and strategies that will allow us to tap into our creative potential in our work lives and in our personal lives and allow us to innovate in terms of how we approach and solve problems  It is a book that will help each of us be productive and successful in our lives and in our careers


About the Author: Tom Kelley

Thomas Kelley runs the marketing side of the hugely successful industrial product design firm IDEO His brother David started the company in 1977 in Palo Alto CA One of his earliest projects was designing the first mouse for Steve Jobs at Apple Computers



10 thoughts on “Creative Confidence Unleashing the Creative Potential Within Us All

  1. Hanne Hanne says:

    It’s true All kids are creative but we are very specific about which adults we label as ‘creative’ It got me thinking and I realized there’s hardly any escaping As a child you’re told to “go and have fun” you’re encouraged to explore to fail to get better to try again and again and again The bumps and bruises aren’t a bad thing they’re your badge of honour you’ve tried you’ve persevered And then you hit a certain adult age and you’re told “to be careful to studywork hard and to do your best” Notice the difference?In a way this book is about that difference If you want to be creative you have to play and experiment It should not feel like 'Work' like something you have to succeed at Instead give yourself the permission to fail “A widely held myth suggests that creative geniuses rarely fail Yet the opposite is actually true Creative geniuses are uite prolific when it comes to failure – they just don’t let that stop them Research has found that creative people simply do experiments” Creativity isn’t only for those who aspire to be featured in a Taschen book Creativity isn’t necessarily about bringing something new to this world completely on your own There are many forms but there's one thing that will always be true it takes action to get things done I like how that comes back throughout the book The chapter names are not buzz words no fancy vocabulary but they are action focused flip dare spark leap seek team move next There you go all eight chapters This book is well written and easy to read The authors have enormous passion for the subject and you can tell It’s in fact hard not to get infected and it sparked uite a few new ideas which I had to scribble down on whatever paper was nearI did have to read this book twice though After finishing the first time I thought this book was all about case studies of people who managed to do it but I could still argue that this didn’t mean that I would be able to Yes I know you can learn via case studies and that they are often the best example but the problem is that you learn about other people and how they achieved it which doesn’t necessarily help you to get started yourselfUpon re reading though I realized that I was wrong it is full of nuggets of advice It’s just that in my first reading experience the case studies overpowered the general advice One other criticism is that on occasion this book does sound like a long promotion booklet for IDEO and dschool I’ve done the math 208 pages and the company name IDEO is used 167 times and they refer 96 times to the dschool That means that on average every page you’ll meet one or the other and sometimes both I wish they often utilized the neutral ‘we’ ‘our students’ or ‘our clients’ instead of banging the company names home I guess the authors are better marketeers than they think Those names are branded into my brain after reading this book I’m a bit annoyed by this now but in a few weeks I’ll just remember the name even if I don’t remember from whereDon't let that hold you back though if you enjoy reading design and innovation books it's well worth your time Disclaimer This book has been provided from the publisher in exchange for an honest review All uotes are taken from the pre published copy and may be altered or omitted from the final copy


  2. Ken Ken says:

    A bit of a disappointment as much because of my expectations as the book itself I was hoping unleashing the creative potential within all of us would have a lot application to education than business but it was rather relentlessly corporate in its viewpoint So in that respect it has a lot of case studies where this CEO and that company employee prove that thinking outside of the rhombus pays offMuch of the material is familiar Be open minded Be willing to take chances Carry paper for ideas Do not fear failure embrace it I find it too fat to get my arms around Doodle Use whiteboards Use blackboards Use Sticky Notes especially Work alone Work together Play Do not dismiss out of hand any ideaIt wasn't until I got to a lonely back of the book chapter Move Creative Confidence To Go that my buck was walking the 29 walk Here the Kelley Bros offer concrete activities sort of what I hoped the whole book would offer five of which might come in handy in the classroom Thus some gold bits are plucked from the mud But safe to say it'll be a long time before I read another how to book on creativity And if I do I'll just make it up myself checking off all the steps Or not


  3. Kevin Kevin says:

    A self help book that's really just a long recruitment brochure for the Stanford dschool


  4. Katie Katie says:

    I liked this book How could I not it's exactly my kind of thing design education problem solving creativity That sums up some of my favorite topics pretty neatly I am between rating the book a 3 and a 4 because it was indeed inspiring and thought provokingbut I just have a particular idea of how perfect the book SHOULD be and it isn't uiteTo give props where they are due there are lots of great stories in this book IDEO success stories D School success stories IDEO influenced success stories D School inspired success stories andrepeat I mean it's cool The stories are cool They are just very Let's talk about how awesome we are Indeed they are awesome There are few things I wouldn't do to be part of IDEO or to take classes at the D School Buuut no matter how fantastic they are I get pretty tired of people talking about themselvesThe Kelleys revealed at the end of the book that the way they outlined the book was using a hub and spoke mindweb and when they said it I just thought Ohhhh Cause really that's how the book felt Here is a core idea build a strong team Now here are 5 stories or examples that vaguely demonstrate the importance of teams and are otherwise largely unrelated to each other and don't make a larger persuasive point Maybe this was just my reading of the bookbut because of the way the book was laid out I didn't feel like I was being brought along on a journey that helped create some home hitting transformation in my thinking Which was what I wanted I guessI had also hoped there would be wisdom imparted More practical advice on what to do steps to take things to try A lot of the lessons that were concluded from the various narratives felt rather weak and contrived Yeah when you want to implant Creative Confidence in the culture of a company you should get the approval of upper management? That is sound advice indeed Tell me There was a nice chapter at the end with a few simple creativity inducing exercises to try but I think I was looking for a handbook of creativity rather than a series of stories explaining the importance of creativity Does that distinction make sense?Anyways It's true while reading I would read a few pages then become inspired to jot down creative new ideas then keep reading and jotting reading and jotting It provided fodder for my mind mill that otherwise would have been fodder less It was definitely an interesting book It's just I can't say it was particularly well written or that it taught me anything that another book on creativity couldn't Sorry this is a pretty all over the place review but I wanted to record my thoughts before my mind got lost to other distractions Overall read it if you are interested in IDEO and the D school and are looking for general inspiration I'd maybe look elsewhere if you're looking for actionable advice on how to be creative


  5. Dakshata Dakshata says:

    The book starts off on a great note emphasising how everyone can channelise their creativity in a productive manner It also gives some guidelines and examples of how design thinking created some great solutions that are interesting to read The only one downer was that most of these examples were from the Stanford dschool programme which started the making the book seem too focused on the achievements of one institution than the process as a whole


  6. Tanya Tanya says:

    I read this book after taking a few online courses on creativity and design by IDEO That’s how I found out about Tom David Kelley and their ingenious dschool at Stanford Since then I’m a follower Just the book I’ve needed lately full of tools to pursue new ideas with confidence and to tackle design problems with simple changes with the premise that anyone can be a creative The caveat is genetic differentiation Beneath the umbrella of humanity there is a subset of us who are wired to choose to pursue our creativity as a means to an end So I’d say just dive right in without a second thought and embrace this carefully articulated book to unleash your creativity


  7. Devika Devika says:

    A book is good when it is well written and offers insight But a book is amazing when it can actually make a difference to your life to who you are as an individual I would put this book in the latter category I picked it up to get some background on a design thinking role I was hoping to apply for Amidst these job applications it's easy for anyone to feel jaded I was in fact uite morose and skeptical of the value my higher education has created in my life But the I read this book the excited I felt about finding opportunities around me The Kelley brothers write very simplistically and this is a uick read They discuss many examples of the difference that design thinking has made to people's lives One thing that stuck with me was the curse of competence that they mention It is the idea that when you are academically smart the excessive pragmatism of external influences pushes you in the generic directions most people take in life For instance if you're good at sciences then you should go into engineering or medicine But ever so often your heart will not be in it Essentially failure is not only good but a necessary stepping stone to success This book has helped me in deriving a sense of comfort from failure so that I'll be less afraid to try new things Historically all innovators experienced multiple failures till they found their breakthrough What continues to differentiate them from others is their ability to persevere during the failures the simple fact that they did not stop trying This book is also recommended by TED And now even I highly recommend it to anyone looking for some inspiration Happy reading


  8. Paul Grech Paul Grech says:

    Whilst there is a lot of material in here this is essentially an advertising brochure for the two authors' company IDEO and dschool A large number of examples come from former students or co workers and whilst interesting this does not really seem as authoritative The main benefit of this book lies in the number of practical exercises to help people in the various stages of the creative process but again very little was original and most thoughts can be found in most blogs on this subject Something to read before going on to other books that have meat on them


  9. Kara Kara says:

    I loved this book Although in full disclosure perhaps it was the context in which I read it First I am embarking on a year of self discoveryaction ie rather than always thinking I wish I could or I would like to I'm acting on those things Second I'm currently engrossed in a year long leadership development program for work in which innovation is at the core Nonetheless this is a fantastic primer on the concept of design thinking and nurturing your creative self Everyone is creative or perhaps I should say everyone is still creative since as the authors note most children are considered inherently creative It is only as we go through life and gain a few battle scars read judgmentcriticismetc that suddenly the concept of creativity becomes something that we begin to believe is inherent genetic rather than something we all possess and can harness This book outlines the concepts of design thinking and provides exercises to practice your creative thinking all of which can be easily applied to life in general not just the work world It is a uick easy read; however I will warn you that it is definitely not devoid of the current corporate lexicon the 3 i's ie intentional use of ie here ideate innovate and iterate


  10. Tara Tara says:

    Solid book about the notion that creativity isn't innate but can be trainedcoached with the courage to try new ideas and fail The worst thing for the creative process is inaction getting stuck in the planning stage It provides tons of case studies ideas and examples for individuals organizations and leaders to improve creativity in yourself and your teams At the end it even lists a handful of exercises you can do on your own or with your team to get the creative juices flowingThe one thing I didn't like about this book is that it felt like essentially an advertisement for IDEO and dschool the entire time Enough I do not need to hear the names referenced constantly We would suffice to get your ideas across and not distract Minor nitpick but it also felt really strong at the start with excellent real world examples and it became boring toward the end as they lost solid real world examples and just started spouting advice Still good just not as interesting


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